+4Has anyone integrated Adobe Advertising with Adobe Analytics to unify campaign performance tracking?
I’m looking to connect media spend, impressions, and conversions with on-site engagement metrics.
What’s the best way to set up cross-solution reporting and attribution?
Are there specific best practices or pitfalls to avoid during the implementation?
Would love to hear how others have approached this or see sample configurations.
+3Great question — integrating Adobe Advertising with Adobe Analytics can provide powerful visibility across the funnel, but there are a few key things to consider.
Start by ensuring that both solutions are provisioned correctly in Adobe Experience Cloud and linked via the Experience Cloud ID (ECID). This allows user-level stitching between impressions, clicks, and downstream site behavior.
For reporting, I recommend using Customer Journey Analytics (CJA) if available. It allows you to bring in Advertising DSP data through data views and build unified dashboards across paid media and site interactions.
When it comes to attribution, be cautious with your lookback windows and overlap rules. Aligning your attribution model between platforms (e.g., last click vs. algorithmic) will ensure more consistent insights.
Finally, Adobe has some pre-built report templates for common use cases — your account manager may be able to share those if you haven’t seen them yet.
Let me know if you’re working with a specific ad type or use case — happy to go deeper.
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