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  Welcome to the Adobe Experience League Community!We're delighted to introduce you to the Adobe Experience League Community, a rich and collaborative platform dedicated to supporting users of Adobe Experience Cloud products.What We Offer:The Adobe Experience League Community provides a variety of resources to enhance your digital experience journey:Discussion Forums: Connect and engage with fellow users and Adobe experts across products like Adobe Experience Manager, Analytics, and Target. Learning Resources: Access comprehensive guides, detailed product tutorials, and expert-led content to deepen your knowledge and skills. Community-Driven Support: Utilize collective wisdom from the community to find progressive solutions and innovative use cases. Events and Programs: Join webinars, virtual meetups, and local user group events to expand your skills and network.Key Features:🗨️ Peer-to-Peer Knowledge Sharing: Share experiences, provide feedback, and collaborate on best practices. 📈 P

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Adobe Analytics: Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent
Adobe Analytics: Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent

Generative AI-powered chat interfaces are changing how consumers act online. They’re becoming a helpful assistant for compiling research before making a purchase, as well as helping with travel planning and financial guidance. Adobe issued its first report today profiling the trend, which shows a significant surge to U.S. websites from generative AI sources.The Adobe Analytics insights are based on direct transactions online, showing the impact of generative AI on the digital economy. The retail insights, for instance, are based on analysis of more than 1 trillion visits to U.S. retail sites, a greater volume of data than is available to any other technology company or research organization. A companion survey of more than 5,000 U.S. respondents provides an additional layer of context on how consumers are thinking about AI in their daily lives.Generative AI embraced as a shopping assistantDuring the holiday shopping season, Adobe observed the first material surge in generative AI traff

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