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Adobe Analytics Discussions

  • 36 Topics
  • 19 Replies
36 Topics
Yoeri
YoeriPioneer
published in Analytics
New Feature Alert: Meet the Data Insights Agent in CJA

Hi Analytics Community,We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience!What is it?The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace.Key Highlights:Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivityAvailability:This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended). Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics Sukrity Wadhwa

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Kautuk
Community Manager
ainsley
Community Manager
ainsleyCommunity Manager
published in Analytics
Adobe Analytics Resources

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy!

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Kautuk
Community Manager
Nidhi
Community Manager
NidhiAdobe Community Manager
published in Analytics
Apply now to become an Adobe Analytics Champion!

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!  Adobe Analytics Champion Applications are open through June 10The Adobe Champion Program offers an opportunity for growth, connection, and influence. As a Champion, you’ll join a distinguished group of professionals who are not only advancing their own careers but also helping shape the future of Adobe’s most impactful products through shared expertise and community leadership.Each year Adobe selects 40 Champions across a number of products. These are:Adobe Analytics Adobe Experience Platform Adobe Commerce Adobe Workfront Adobe Marketo Adobe Experience ManagerWho Should Apply?Champions come from a variety of backgrounds, each with a unique set of experiences and insights into our products. However, there are a number of characteristics each Champion has: expert experience, passion, and a desire to engage with Adobe and fellow practit

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Nidhi
Community Manager
J
Community Manager
Jagpreet Singh KohliCommunity Manager
asked in Analytics
more testing

testing is helping us do better 

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J
Community Manager
J
Community Manager
Jagpreet Singh KohliCommunity Manager
asked in Analytics
new community testing.

testing the space for a new question! 😆  summit 2024! 

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J
Community Manager
ainsley
Community Manager
ainsleyCommunity Manager
published in Analytics
Adobe Analytics AMA with Product ManagersInterview

📊 Welcome to the Adobe Analytics AMA: Ask Me Anything!We’re excited to welcome you to today’s Ask Me Anything (AMA) focused on Adobe Analytics!This is your chance to connect directly with the Adobe Analytics product team—ask about the roadmap, features, use cases, or anything else that’s top of mind. Whether you're a new user or a seasoned analyst, this is your space to engage.🗓️ Today’s Topic:Adobe Analytics: What's New, What's Next, and Your Burning Questions🎙️ Guests: Members of the Adobe Analytics Product Team🕒 Live Now Through: [Insert end time]🗨️ Where: Right here in this thread—drop your questions below!✅ How it works: Add your questions in the comments below. The product team will respond live throughout the AMA window. If we don’t get to your question in time, we’ll follow up afterward with written replies. 💡 Not sure what to ask?Here are a few ideas: What’s coming next in Adobe Analytics? Tips for better segmentation or attribution How to connect Analytics with

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ainsley
Community Manager
S
Community Manager
SukrityWCommunity Manager
asked in Analytics
test post for Q creation

hi this is a test post where i want to Navigate to an existing Community and create a new question to test that rich text editor allows formatting, embedding videos (file or iframe), attachments, code blocks, and HTML editinghi this is a test post where i want to Navigate to an existing Community and create a new question to test that rich text editor allows formatting, embedding videos (file or iframe), attachments, code blocks, and HTML editing😀this is my work deskANalytics webinar

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S
Community Manager
D
Community Manager
dhornCommunity Manager
asked in Analytics
My first topic

Lorem ipsum dolor est

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Kautuk
Community Manager
V
Community Manager
vanessa_sanchezCommunity Manager
asked in Analytics
What Are the Key Features of Adobe Analytics for Business Insights?

Adobe Analytics offers powerful tools for businesses to gain actionable insights from customer data. Key features include real-time data processing, advanced segmentation, predictive analytics with AI and machine learning, and customizable dashboards. These tools help track customer journeys, optimize marketing campaigns, and measure ROI across web and mobile channels, enabling data-driven decisions to enhance user experiences and business growth.

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D
Community Manager
Josephine
JosephineParticipating Frequently
asked in Analytics
How to track youtube embedded videos via adobe launch

Hi all, I have a use-case where I have to implement the analytics tracking for youtube embedded videos. I have tried using two extension one being youtube playback and other one is youtube player embed but neither is giving me the desired outcome. I am thinking if the videos are inside the iframe tag which is the primary reason it is not getting loaded. Does anyone has experience on handing this use-case and provide an appropriate solution.

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D
Community Manager
Theodore
TheodoreNew Participant
posted in Analytics
Summary Change- Percentage numbers are not matching

Hello,I'm seeking assistance in validating some Adobe Analytics data. My analysis indicates year-over-year data differences ranging from 200% to 600% within certain date ranges.I'd like to cross-check with you to determine whether these substantial variances are accurate and anticipated, or if there's any reason to suspect data integrity issues during those times. I have Attached the Image  Thank you in Advance

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Theodore
ainsley
Community Manager
ainsleyCommunity Manager
posted in Analytics
Trend Line-Need suggestion

I've noticed that the x-axis labels on my chart aren't accurately reflecting the chosen date range for the visualization. This is impacting my ability to interpret the data correctly. Could you help me understand why this might be occurring and how to resolve it?

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ainsley
Community Manager
sschumacher
Community Manager
sschumacherCommunity Manager
posted in Analytics
Evar and filters

On my site users are able to use filters to filter products by color, size, price etc...Currently, each time a user checks a filter, the page reloads and an evar is set with the value of the filter.For example : evar10 = `color`(if the user filtered by color) or evar10=`size` (if the user filtered by size) The evar allocation is original (first) and expiration is set to visit. Now, I am not sure if this implementation meets my needs.I want to be able to know how many page views loaded with evar10 set to `size`as opposed to `color``.There are no events fired along with the evar. If a user, in the same session, activates multiple filters, for example `color`, then `size`...is that correct that, because of the evar allocation set to original, the second filter selected would NOT show in my reports?

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ainsley
Community Manager
ainsley
Community Manager
ainsleyCommunity Manager
asked in Analytics
How to replicate a trend line and freeform table excluding Jan–Apr 2023 and including only Jan–Apr 2024?

Hi Community,I’m trying to recreate a trend line chart and a freeform table in Adobe Analytics Workspace, based on a screenshot shared by a client (attached below). Unfortunately, I don’t have access to the original project — just the image.From the screenshot, it seems there are two trend lines for a metric (possibly "Internal Search: Successful"): One line excludes data from Jan–Apr 2023 (shows flat line in the beginning). Another line includes only Jan–Apr 2024 (shows spike in the middle). Below the chart, there’s a freeform table also split based on these same two conditions.I want to replicate this kind of setup for a different metric — let’s say “Visits” — for learning and practice. I have access to Adobe Analytics via the free Adobe University access.Could someone please guide me: How to create these two segments correctly (exclude Jan–Apr 2023 and include only Jan–Apr 2024)? What’s the best way to apply these segments to a trend line and freeform table? Should I avoid usi

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ainsley
Community Manager
Y
Yoeri15New Participant
posted in Analytics
Is there a way to download the full data for a freeform with breakdowns that ISN'T a data warehouse report?

A stakeholder wants to download a freeform table with a breakdown to be able to see the full rows for the breakout. Example provided below of Category with Product breakdown, my stakeholder wants a download that shows every product row for the category.When I highlight Category and select Download Items as CSV (Category) it just downloads the category data with no breakdown.When I highlight Product and select Download Items as CSV (Product) it just downloads the product data with no category data.When I highlight Category OR Product OR Category & Product and click Download Selection as CSV it will only download what is selected.When I highlight the table and click Download Selection as CSV, it only downloads the tables with the 5 rows of the breakdown. I could in theory expand the table to show more than 5, but we will likely have situations where the rows exceed 400 anyway. This workaround would be too manual/pose issues.Additionally my stakeholder does not want a report from data

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sschumacher
Community Manager
sschumacherCommunity Manager
posted in Analytics
compatible dimensions and metrics

Is there a list of compatible Adobe analytics dimensions and metrics?For example page name can OR can not be used with conversion rate etc...

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sschumacher
Community Manager
Y
Yoeri14New Participant
posted in Analytics
How many of us faced the Data Feeds failure of existing jobs on May 19 - 2025? Do we know the issue?

All of the scheduled Data Feed Jobs failed for me on 19 May 2025.I got to know from fellow data feed users from other org as well.Although, it was easy to re-run and fix it. (Send the data for that particular day again)But, is there an official statement about the root cause of this issue?

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Y
J
JamesNew Participant
posted in Analytics
Implementing Adobe Analytics in the Banking Sector: Challenges and Solutions

Hello All,I'm currently working as Adobe Analytics Architect in the banking domain using Tealium iQ for tag management. I have dealt with challenges like login flow tracking, secure data layer usage and mobile app analyticsCurious to hear how other handle:Tracking insecure/authenticated environmentsAvoiding PII data collectionsAligning mobile + web analytics strategiesLet's share ideas!

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J
alexg
Community Manager
alexgCommunity Manager
posted in Analytics
Number of Visits between events

Curious question, is it possible to get a number of Visits between two conditions/events happen. Let's say the a user comes to the website through a campaign click-through and an eventual conversion that can happen n Visits from that.Now, ideally we can create a calculated metric to calculate an average number of visits to achieve a specific milestone. Oviously, I might be able to use Launch for this, but is there anything coming out of the box that could help answer this question?Cheers from Switzerland!

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alexg
Community Manager
alex
alexNew Participant
posted in Analytics
Adobe Analytics Scripts Blocked by CSP – Need Guidance

Hi Team,We’re currently implementing a strict Content Security Policy (CSP) in our web application, and we’ve encountered an issue where Adobe Analytics scripts are being blocked unless we add 'unsafe-eval' to the script-src directive.However, our security guidelines specifically aim to avoid 'unsafe-eval', so this is not a viable option for us.at.js 2.11.6

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ainsley
Community Manager
sfontfr
Community Manager
sfontfrCommunity Manager
asked in Analytics
Create Metric and make it a percentage

I'm trying to create an Email Open Rate metric and have it as a percentage.  This is what I've done so far but it's just showing it as decimals.  How can I get it to show the decimals as percentages e.g. June 2nd as 44% and not 0.44.  Thanks in advance 

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ainsley
Community Manager
Josephine
JosephineParticipating Frequently
posted in Analytics
Controlling AEP WebSDK consent cookies functionality

Hi,We are using the Opt-in/Opt-out feature of AEP WebSDK, where the consent is stored in the kndctr_<ORG_ID>_consent cookie at the domain level. However, we have cookie banners implemented at the subdomain level and even at the country-specific level, which is causing some challenges.For example, we have a cookie banner on www.xyz.com. After giving consent, the cookie kndctr_<ORG_ID>_consent=general=in is stored at the .xyz.com domain level. Now, if the user navigates to stg.xyz.com, the same consent cookie is used and server calls are triggered even though stg.xyz.com has a separate cookie banner because the domain is still .xyz.com.Another case is that we have different cookie banners based on countries, such as www.xyz.com/ie and www.xyz.com/de. If a user visits one of these and gives consent, and then visits the other, server calls are made due to the shared domain .xyz.com.One solution we considered was to manually configure the cookie domain based on the cookie banner

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Josephine
Y
Yoeri14New Participant
posted in Analytics
"Pages then Pages" Time Spent per Visit (seconds)

I created the "Pages then Pages" segment, but why does it show only one page when I break it down by Pages after filtering by Visitor ID?From what I understand, since it's a journey involving two pages, there should be at least two page views, so this seems strange...What I wanted was to calculate the stay time for "Pages then Pages," but when I just look at the Visits, it only shows one page when broken down by Page, which seems odd.Also, could you explain the difference between Time Spent per Visit (seconds) and Average Time on Site?

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Yoeri
Nidhi
Community Manager
NidhiAdobe Community Manager
published in Analytics
The Complete Playbook for Handling 'No Value' in Adobe CJATutorial

When working with Customer Journey Analytics (CJA), encountering "No Value" entries in reports and dashboards prompts important questions about data quality, collection methods, and reporting accuracy. These instances need careful monitoring as they may reveal hidden gaps in data collection. The main challenge lies in distinguishing between two scenarios: when "No Value" entries need investigation by data source providers, and when they simply reflect the natural flow of data into CJA. Understanding this distinction is crucial for maintaining efficient analytics operations. This guide will help you make informed decisions about "No Value" appearances in your CJA implementation.Figure 1: Customer Journey Analytics (CJA) No Value Line Item ExamplesUnderstanding "No Value" in CJA"No Value" appears in CJA reports when a dimension has no corresponding metric value during the reporting period, regardless of the report type.  Seeing "No Value" in your reports isn't always a sign of an error o

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Nidhi
Community Manager
S
seanNew Participant
asked in Analytics
Can I segment users who saw a campaign but didn’t convert?

I want to build a segment of visitors who clicked through from a specific paid campaign but didn’t complete the signup.Is there a way to do this in Adobe Analytics without using Adobe Target or external tools?

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Nidhi
Community Manager
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