Analytics

I’ve seen some weird discrepancies when switching a segment from “hit” to “visit.”Can someone explain when you’d use each one — and what exactly changes in the results?

We have a lead gen form that submits via AJAX, so there’s no new page load after submission.What’s the best way to track successful form submits in Adobe Analytics?Should I use a direct call rule or something else?

We’re experimenting with alerts for sudden spikes or drops in traffic or conversions, but I’m finding it tricky to set thresholds that aren’t just noise.Has anyone nailed this? What metrics do you track, and how do you keep the alerts actionable without overwhelming your team?

We’re juggling multiple brands and markets and trying to find the best way to structure our report suites.Curious how others are thinking about this — do you create a new suite per brand, region, or something else?Would love to hear what’s worked (or not worked!) for your team, especially when it comes to roll-up reporting.  ffff

Hi Team, Recently I have faced a issue regarding cross domain tracking when user click on login which is added as button without anchor tag href.I have implemented appendVisitorIDsTo method and it will works fine when you link is having href but when user click on button which will not have anchor tag and href in this case Implement a robust cross-domain tracking solution using Adobe Analytics (AppMeasurement.js) where tracking parameters are appended to button URLs through the backend system.This ensures consistent visitor identification across multiple domains. I have worked with back-end developer and added the AppMeasurement.js and VisitorAPI.js script on head section so that when user click on button it will appendVisitorID and set it on next redirection URL so that when user lands on page it will add the visitors id in landing page and visitor it will not get changed.With this solution visitor i

I wanted to share a new small tool I developed for Adobe Analytics users around an efficient way to extract the Pagename variables.Its great in instances where a datalayer is used and I hope will save people some time and effort in their day to day work! It also can extract other datalayer variables so I hope you find it useful! This is ideally suited when tasked at finding info on multiple URLs all at once!Link to tool:https://deploi.ca/tools/adobeLink to blog:https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/new-tool-to-assist-adobe-anal... I hope you enjoy and find the tool useful!

Dear Community, The company I work for currently has several email senders configuered in Adobe AJO, this is due to the fact that we are a multibrand company, in addition to different communication purposes - invoicing messages are sent from financial subdomains, whereas CRM messages are sent from relationship subdomains; in addition, we also use AJO for HR internal communication with employees, using one subdomain, but three different email senders. This said, is there a way we can add the email sender and/or subdomains in CJA reporting? I am aware we can use derived field to perhaps achieve the same results, but having the sender/ subdomain in the data view would make life a way easier. I have checked both ajo_message_feedback_event_dataset and ajo_entity_dataset, but did not find any information about the email sender in them. Does anybody know how to add it in CJA?Thanks!

Introduction Event Depth is a new standard dimension component introduced to Customer Journey Analytics (CJA) in May 2025. It gives CJA practitioners new ways to measure and better understand how events are positioned within bounded experience sessions. The Event Depth dimension enables detailed tracking and analysis of where specific events occur in the sequential flow of user interactions within a session. By revealing the precise positioning of events within the sequence of customer event interactions, this dimension empowers analysts to make clear distinctions between sessions demonstrating high levels of engagement and those showing minimal interaction patterns against collected events activity. Through this enhanced visibility into user behavior, analysts

Hey everyone! I hope you're all doing well. I'm relatively new to using Adobe Analytics, and I've run into a bit of a roadblock that I hope someone here can help me with. I've been tasked with setting up custom conversion events for our website to better understand user interactions and overall engagement. Specifically, I need to track when users complete a multi-step form submission process. I've heard that the 'success events' feature in Adobe Analytics can be really useful for this, but I'm not entirely sure how to set it up correctly.Here's the situation: our multi-step form includes several pages, and I want to be able to track not just the final form submission, but also when users reach certain key points within the form (like starting the form, reaching the halfway point, and completing it). Ideally, I would like to set up a report that can give me insights into where users are dropping off in the form process and how many users are completing each step.I’ve tr

Hey everyone!   I was taking out the trash this morning—that’s when I do my best thinking lol, and had a super quick idea on how to easily use our software for Lead Scoring. We have had requests before to add functionality for this to our product, but I think there’s already a quick and insightful way to get you there with your current implementation.   So, here’s what I’ve been thinking to solve this:   What if we use any actions users perform in your product and attribute a score to them. Example: every time a user logs in to your app, we give them 10 points. Whenever they activate a new feature in a trial, we give them 25.  

Hi!   So, you’re new to our software and are looking to start out quickly. Who would we be to not help you to get sorted as soon as possible!Here are the two most relevant reports for any company to build immediately!   1. A bar-chart!Bar charts are the lifeblood of board meetings, team meetings and decks shared within companies across the globe. It isn’t hard to see why, they provide a clear overview of how things are progressing in a certain timeframe, anyone can understand.   Here’s what a bar-chart would look like: